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Project

Salt Yard Group

Team

Run For The Hills

Role

Senior Graphic Designer

Type

Branding, Print

2018/2019

An Elegant Refresh. Tasked with giving London restaurant group Salt Yard a visual brand refresh. The brief was an evolution of their existing brand; looking at logotypes, logomarks and illustrations. The response was to created a family of hand-crafted elegant logos with quirky cut serifs, pairing with a series of line-drawn illustrations by RFTH's desiger Rita Nicolau. From fiery Padrón Peppers & Tantalising Tomatoes a delicate hand drawn illustrative style is suggestive of the contrasting weights in the typography. Stylish line drawings of key ingredients; Padrón Peppers, Mackerel, Jamon Iberico, Acorns and Courgette flowers took centre stage.

Salt Yard Group . Logos . 1 / 8

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Salt Yard Group . Illustration . 4 / 8

Salt Yard Group . Illustration . 5 / 8

Salt Yard Group . Illustration . 6 / 8

Salt Yard Group . Illustration . 7 / 8

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Salt Yard Group . Branding . 19 / 8

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