Case study
Tasked with designing the identity for boutique cinema Tivoli. The logotype has a slight quirk, a lean to the left. We exploited this idiosyncrasy to create an adaptable pattern that become a brand device that used throughout the venue, on coasters and even a bespoke carpet in each of the screening rooms. An enigmatic supporting logomark was developed combing the outline of an eye with a double side key. Full of mystery and hinting of a secret members club that evokes the places cinema can take you. The eye logo is at the heart of the brand. Used as a mysterious teaser in the marketing campaign and also hidden discreetly around the venue and used with a cheeky wink in between the idents.
A brand so fine tuned it's recently been aquired by it's direct competitor Everyman Cinemas.






Studio
Run For The Hills
Position
Senior Designer
Outputs
Brand Identity
Art Direction
Enviorment Design
Brand Guides
Print Design
Social Media
OOH Design