Case study
Branding & enviromental design for to the refurbishment of the West Stand at Easter Road stadium. Working with 442 together we created a new, tiered matchday entertainment experience across 4 levels of the West Stand, doubling capacity and tripling client turnover. This consisted of creating individual branded matchday experiences and complimentary enviormental grahics across each level.
The project proved such a success the club invited the same creative team to work on their North Stand experience, the Famous Five stand.
Being a boyhood Hibbe, working so closely with the club and given creative freedom to enhance the Hibs experience, this project will always be close to my heart.

Mural design & art direction


Branding & enviormental graphics


Branding & enviormental graphics



Branding & enviormental graphics






Branding & art direction


Studio
442
Position
Senior Graphic Designer
Outputs
Name Generation
Logo Design
Brand Identity
Enviormental Graphics
Illustration
Art Direction