Case study

Hibernian F.C.

Branding & enviromental design for to the refurbishment of the West Stand at Easter Road stadium. Working with 442 together we created a new, tiered matchday entertainment experience across 4 levels of the West Stand, doubling capacity and tripling client turnover. This consisted of creating individual branded matchday experiences and complimentary enviormental grahics across each level.

The project proved such a success the club invited the same creative team to work on their North Stand experience, the Famous Five stand.

Being a boyhood Hibbe, working so closely with the club and given creative freedom to enhance the Hibs experience, this project will always be close to my heart.   

Hibs Intro

Mural design & art direction

Master Folio_2024_Hibs
Master Folio_2024_Hibs2

Branding & enviormental graphics

Master Folio_2024_Hibs7
Master Folio_2024_Hibs8

Branding & enviormental graphics

Master Folio_2024_Hibs3
Master Folio_2024_Hibs6
Master Folio_2024_Hibs5

Branding & enviormental graphics

Master Folio_2024_Hibs9
Master Folio_2024_Hibs11
Master Folio_2024_Hibs10
Master Folio_2024_Hibs12
Master Folio_2024_Hibs13
Master Folio_2024_Hibs14

Branding & art direction

Master Folio_2024_Hibs15
Master Folio_2024_Hibs16

Studio
442  

Position
Senior Graphic Designer

Outputs
Name Generation
Logo Design
Brand Identity 
Enviormental Graphics
Illustration 
Art Direction 

View